Tuesday 3 May 2016

LeEco announces new content ecosystem in India


LeEco today announced its content streaming and on-demand services in India, ranging from music to movies to live shows. Dubbed 'LeEco Membership', it is said to bring "content, service, and experience" in a single package. It includes Le Vidi, Le Live, Le Music and LeEco Drive.

The service includes video-on-Demand through partnership with EROS NOW allowing users to watch over 2,000 movies across 10 languages on its Le Vidi app. It has also partnered with YuppTV to offer over 100 premium TV channels, apart from exclusive Yupp TV content. Both services will launch on May 24.

LeEco also said that it plans to introduce music streaming service called 'Le Music' powered by Hungama to offer 3.5 million songs in 22 languages  along side 1080p music videos, and scheduled access to over 50 live concerts. It will be an ad-free-service and offer up to 320Kbps audio. Users will also be able to save content offline.

Users who subscribe to the services will get 5TB of cloud storage on LeEco Drive and will also get exclusive discounts and coupons. Le Music and LeEco Drive will be made available in Q3 2016. All these services will be made available to the Le 1s and Le Max smartphones via an OTA update.

LeEco Membership is priced at Rs. 490 per month or Rs. 4,900 per year. Customers who subscribe for the annual plan will get Rs. 4,000 discount on any smartphone offered by the company. 

LeEco Membership benefits
  • Live: 100+ Live channels powered by YuppTV across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Odia languages.
  • Le Vidi:  2000+ Indian movies now powered by Eros Now across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English.
  • LeEco Music: 3.5 million + tracks from 25 Indian languages powered by Hungama Music
  • Live Concerts: 50 live online concerts from around the world, streaming directly to LeEco members with Superphones.
  • LeEco Drive (app and web): 5TB of cloud storage for backup
  • Exclusive discount and redeem coupon on Le Mall
  • After Sale Services
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