HTC is gearing up to launch its flagship, the One M10. Just a day back, the company started teasing the One M10 and now a company official has shared titbit of the One M10's camera. 

HTC's Chief Financial Officer, Chialin Chang during an interview told CNET that the One M10 will offer a "very very compelling camera experience" .

"We can confidently say that HTC will have a very, very compelling camera experience. We’re making this comment after we’ve seen what’s going on in the market", Chang told the publication.

The statement comes following MWC 2016 where groundbreaking new smartphone camera technology were revealed from Samsung, Xiaomi and LG. Chang also mentioned that he is confident about One M10's  camera appeal "after seeing what's going on in the market", referring to Galaxy S7, G5 and Mi 5.

HTC's flagship have not gained much popularity when it comes to camera quality. The company announced the One M7 and One M8 with UltraPixel technology, that failed to deliver. For the One M9 HTC, went with the megapixel camera, but again wasn't well received, as it haven't been on par with what the competition offered.

"Hopefully, this year will be different," added Chang.

It is being rumored that HTC will be using the UltraPixel technology once again in the One M10. The rear camera is rumored to have a 12 Ultrapixel module with laser auto focus and optical image stabilization (OIS).

Meanwhile HTC ROM developer L1abTooFer has shared details of the One M10 storage options. According to the developer, the One M10 will be available in 16GB, 32GB and 64GB, depending on storage market. HTC coming up with a 16GB model hints that, the Android 6.0's Adaptable Storage might be enabled on One M10, a feature that Samsung and LG ignored.

• 5.2-inch QHD (2560 x 1440 pixels) AMOLED display
• Snapdragon 820 SoC with Adreno 530 GPU (U.S and EU market) / MediaTek SoC (China and South East Asian market)
• 4GB RAM
• 32GB internal storage (23GB user accessible), microSD card slot for storage expansion
• 12-megapixel rear camera with 1.55um, Sony IMX377 sensor, dual-tone LED flash, OIS, Laser Auto Focus, PDAF
• 5-megapixel Ultrapixel front camera with Samsung s5K4e6 sensor.
• Fingerprint sensor embedded  in the Home Button
• Android 6.0.1 Marshmallow with HTC Sense UI 8.0 on top

Via